I was looking for stock photographs of women that looked like me (brown and chunky), to use with marketing and social media content. I noticed two things – finding photos of women in business settings wasn’t easy. They tended to be either a group of men (or men’s hands) or headless women (I don’t know why that is but have a quick search and you will see what I mean). Photos of women of color were even harder to find. After digging around on Unsplash for a while, I got some results.
By then I was disheartened and had used images of desks and stationary on my website. I kept thinking about it though and decided to put this list together.
- It demonstrates that your business isn’t only for one demographic. You may have your niche, but you want to reach everyone within it. Your marketing will be more effective.
- People see themselves in your brand, which is empowering. Your brand resonates more deeply with them, which fosters a sense of belonging.
- When it comes to hiring, you will attract people from a wide pool of talent.
Stock photos are just the beginning – you can’t use representative photos and call it inclusion. Having said that, it’s a great place to start.
If you have great sources that I have missed, please share them with me!
Sources of Great Stock Photos